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This pharmacist has
them coming back for more -- emu oil that
is
Dr. Gary Reeder, Senior Pharmacist at
Professional Village Pharmacy in Sacramento,
California is proud to market and compound with
emu oil.
Reeder was
introduced to emu oil four years ago after it
was marketed to a local group of independent
pharmacies called Leader Pharmacy Group, of
which Reeder is a member.
"Some of the pharmacies in the group began
marketing and using emu oil so we decided
to pick it up also," say Reeder. "The oil
ties in fairly closely with our are busy
compounding pharmacy. We do a lot of work with
natural products. It's evolved into emu oil
being an extension of our natural products that
we work with every day."
Initially Professional Village began selling emu
oil over the counter to gain a feel for public
acceptance. "It has done very well for us,"
maintains Reeder. " We've sold a lot of
the oil and I think that primary to that sales
success is that every one employed by the
pharmacy has used the oil themselves. That makes
a big difference when you have a product that
people are not that familiar with - it makes for
better recommendations from the sales staff if
they're also using it."
Reeder says he is greatly impressed with the
oil's "rapid anti-inflammatory" ability. "You
can use it on small joints - small areas of the
body that are aching (muscle and/or joint
pains). You rub it in and I've observed
myself that within just a few minutes you
experience relief. I have a little bursitis in
the knuckles every once in a while. I rub in a
little oil and within five minutes all the pain
is gone."
Professional
Village Pharmacy clients response to emu oil
products is notable. Reeder relates that the
establishment has a lot of repeat business from
individuals coming back to purchase more of the
pure emu oil and an emu oil lip balm the
pharmacy markets.
Adds
the pharmacist, "Recently I introduced emu oil
to my massage therapist I work with. She
has her own set of oils that she normally works
with but I let her do a full body massage on me
several times using just the emu oil and it was
a great improvement over the other oils that she
was using. She related that her hands ached less
after she was through."
Professional
Village has done some compounding with emu oil
as well. "We have added it to a few of the
creams and lotions that require a little bit of
an emollient - a skin softener ingredient as
well as some of the other anti-inflammatory
ingredients that we use," relates
Reeder.
Customer
satisfaction is important to the pharmacist.
Says Reeder, "To me, emu oil is a very exciting
product and I enjoy selling something that
works. We all sell things that often times we
don't hear back any response at all or it's a
negative response. And it's enjoyable to have a
natural product such as emu oil that we
can almost be sure in every case that it's
going to help, and people are going to like it
and are coming back asking for more. I would
like to see the oil get a little more
publicity."
Excerpts from Emu Today and
Tomorrow,
1999 |
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